Matter and Mastery: Sikelia Parfums talks about olfactory design at Packaging Première

Milan, May 15, 2025 - On the occasion of the 2025 edition of Packaging Première, the international event dedicated to luxury packaging, Salvo Scarpaci, Sicilian designer and general manager of Sikelia Parfums, took part in the panel “Materia e Maestria: the dialogue between tradition and innovation in olfactory design,” offering an in-depth reflection on the evolutionary dynamics of the artistic perfumery sector.

During his talk, Scarpaci recounted the philosophy behind Sikelia Parfums, a brand that stands out for its ability to combine craftsmanship, technology and cultural storytelling. Sikelia fragrances are created to evoke myths and legends of Sicily, a sensory narrative that is expressed as much through the fragrances as through the strongly identifiable packaging, inspired by Sicilian majolica and embellished with handcrafted ceramic caps.

“Olfactory design is a journey between matter and craftsmanship,” said Scarpaci. "Every element, from the perfume to the bottle, is designed to tell a story. But it is equally important to look to the future, to experiment with new technologies and digital tools, such as 3D modeling and artificial intelligence, that help us imagine the fragrances of tomorrow."

During the talk, common challenges for independent brands were also addressed, particularly the impact of rising supplier costs and the need to defend the authenticity of Made in Italy.

“Today more than ever,” he added, "it is essential to create a network between players in the sector: artisans, designers, manufacturers and distributors. Only through true synergy can we guarantee quality, sustainability and uniqueness in an increasingly competitive market."

Salvo Scarpaci's participation in Packaging Première is part of a path of growth and consolidation for Sikelia Parfums, which continues to stand out in the artistic perfumery scene thanks to a vision that combines tradition, innovation and Italian excellence.